02/10/2020

Samsung has always gone big with ads at the Academy Awards, but since they fall ahead of Samsung’s February 11th Unpacked keynote, the company decided to go for a small tease instead of a full unveil. Still, the ad essentially confirms some of the rumors we’v…

The actual announcement happens February 11th
Image: WinFuture
Its not just leaks that let us know what big tech companies plan to announce at their keynotes, increasingly its the companies themselves. Since this years Academy Awards fall ahead of Samsungs February 11th Unpacked keynote, the company decided to go for a huge tease of the Galaxy Z Flip it basically showed off the whole phone.
We are expecting Samsung to announce new Galaxy S20 phones (three of them) and the Galaxy Z Flip, a folding phone rumored to have a glass screen. The ad showed the phone sitting on a table at a 90-degree angle on its own, the better to do video chatting. It also gave us our first, best look at it folded up and it doesnt appear to fold completely flat. The Motorola Razr, which was just released but has already been plagued with reports of creaky hinges, does fold completely flat.
In the small print for the ad, theres copy that says You may notice a small crease in the center of the main screen, which is a natural characteristic of the screen. So that answers that question. As with the Fold, the Z Flip will have a crease. The ad also shows two different colors: purple and black.
We also got our first look at the outside screen, which is very tiny but nevertheless full color. The ad shows the screen can do caller ID and also has sliders for accepting or rejecting a call.
Samsung has always gone big with ads at the Academy Awards. Its previous Oscars ads have ranged from product placement celebrity selfies to subtle apologies for its exploding Note phones. As for the trend of companies teasing their own products, after Google went big with it in 2019, Samsung took a more traditional approach this year (up until this ad, at least). Leaks, however, still about: Samsung itself leaked the Galaxy S20 last week.
Well be live at Samsungs event on February 11th to find out if theres anything that hasnt already been leaked, photographed, rumored, or teased by Samsung itself. Its still possible there will be.
Developing…