09/10/2020

Celebrities or influencers with millions of followers have a large service industry and tech stack to serve their needs. But the standard toolkit of a microinfluencer is still evolving.

Many investors including me spend most of our day doing the same things people have always done in our job: in my case, due diligence, deal execution, etc. However, being a microinfluencer is now part of the job description.
In the future, everyone will be famous for 15 followers. Traditional celebrities or influencers with millions of followers have a large service industry and tech stack to serve their needs. But the standard toolkit of a microinfluencer is still evolving.
The challenge is that my time and money budget for influencing–content creation and marketing– is minimal. Also, since Im not trying to be a full-time marketer, I cant use some of the standard celebrity techniques. I cant pick fights on Twitter; date other celebrities; or swear a lot at conferences. These vectors work for a lot of celebrities and for some businesspeople and politicians, but Im uncomfortable with them and it will impede my ability to do the rest of my job. Plus, my wife doesnt let me date celebrities.