The big news this year (well, in theory) is that Apple is ‘attending’ CES for the first time in decades. The brand has traditionally not presented at the show after it switched to its own events to unveil key products, but this year Apple will be taking part in a security round table.
Appearing at the ‘Chief Privacy Officer Roundtable: What Do Consumers Want?’ discussion, Jane Horvath, Senior Director, Global Privacy at Apple will join Facebook, the Federal Trade Comission and Proctor & Gamble in discussing privacy in today’s online world.
So while Apple won’t be at CES in the same vein as rivals from Samsung and LG, launching a slew of new devices, it will be present in a way it hasn’t been for years.
Beyond that, confirmed exhibitors include Amazon, Canon, Facebook, Intel, LG, Lenovo, Microsoft, MSI, Nikon, Samsung, Sony and many, many more.
Now, admittedly, not everyone is there to show off new products. A fair majority of companies are there for business, while others are there to collect feedback and have a presence, rather than debut something new. That said, there will still be hundreds of new products making their debut this year in nearly every category.
You can see a complete list of those attending on the CES 2020 website.
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